The Bachelor of Communication (BC) is an applied communication degree, developing a broad skill set in media content production, planning, and research in international and national contexts.
Communication has experienced rapid growth in the digital environment. Graduates with skills across communication platforms, who can use data, and who are creative and critical thinkers are in demand in professional communication. More widely, Aotearoa New Zealand employers are seeking graduates with skills as public communicators and who can engage with wider communities.
Students will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media. They will be able to apply critical thinking skills to a range of forms of journalism, creative projects, and communications scenarios, catering to different audiences, and to meet the strategic goals of corporates and drivers of social change.
Why study a Bachelor of Communication at UC?
- UC is renowned for its Journalism programme and experts in Media and Communication. Staff in Te Tari Mātai Pāpāho | Department of Media and Communication have active research and participation in areas such as health communication practice, crisis communications, activist and social change communication, social media ethical practice, radio and television journalism, Pacific and alternative media, and critical analysis of media in Aotearoa New Zealand.
- The only degree in Aotearoa New Zealand that offers a major specialisation in Māori communication strategy.
- Opportunities for students to add a practical component to their degree through UC’s extensive contacts, such as internships, industry projects, or community campaigns within local businesses.
- Flexible degree that allows you to take electives in other subjects, for example in languages, political science, cultural studies, business, and more.
- UC maintains a close relationship with the professions and links to international partners in journalism and media studies, with visiting professors offering seminars and guest lectures each semester. Some examples include fellows from Cardiff University, University of Florida, George Washington University, University of Helsinki, University of Bradford, and the Danish School of Media and Journalism.